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QUESTION: what makes the world’s greatest website? How do go from a good website to the greatest site? Author and online marketing expert Jon Rognerud explains in a short and information packed video. You’ll get website design inspiration from it too.
Free downloads and access link mentioned in the video:
1. http://www.jonrognerud.com/docs/what-makes-a-great-website.pdf (PDF)
2. http://jonrognerud.com/seminars (get registered for the next event – it’s FREE!
Video in Words:
Hi, this is Jon. Welcome to this segment of the wonderful question of what makes a great website? We’re going to talk about that today, so keep watching! Alright, we’re back here. I’m the author of the Ultimate Guide to Search Engine Optimization, it’s in the bookstores now, and a founder of Small Business SEO tips.
Now today, as I said, we have a big question. What makes a great website? And I’ve broken this down into four pillars essentially, of engagement, because, guess what? Today’s day and age you need to engage with your audience and it starts with content. You’ve heard it before, right? Content is king, quality content.
And what does that really mean, right? You hear about the search engines, keywords, phrases, optimizing. Well, you know what? You need to think about your audience first. What is it that they want? What do they engage with? What can you to the table, right? So, it’s gotta be relevant, it’s gotta be themed, it’s gotta be fresh. And, yes, optimized.
But, you need to get the content right. Now, I have a little worksheet, a little sort of overview below this in a PDF. You can download it. That will get you started with some further tips. Second one here, which is critical, absolutely critical, is you need now to build a community, a social community. Social media is huge, right?
And guess what? If you have great content, quality content, engaging content, the community will respond. Like videos like this, right? If you develop that out there, and that can be in many formats, from blogs, you know, text, audio, video, all of these things really allow them to grab and see you and engage back.
It is going to be huge and this actually has a viral component, and I’m sure you’ve seen that, right? second or third one rather is capture leads. All of this is for naught if you can’t capture leads. And by the way, when you do these things, you create authority, trust, rapport, and by the time you get here and ask them for their name and e-mail, you can actually nurture that relationship.
Send them more information. Send them tips, tricks, insights, news, updates, etc. through that. So you gotta capture your leads, that’s essential. And the final one? Guess what it is, right? Well, we all wanna make money and so monetization strategies. You probably have sales programs, product services.
Maybe you have a DVD home study course. Teleseminars, webinars, and I have a webinar that should show up in this video right about now. And you click it, it’ll take you to a webinar where it will actually show you how I do these things, and I’ve done this online since mid-1995 now, a long time online.
But it’s taken me actually a long time to learn as well, so I’m right there with you. But these four pillars are huge. But, guess what? They’re nothing without this final one here. It starts with a T. And we’re gonna break this down for you really quick, and it’s this word, tracking. You’ve got to track it to see how it works. And to make sure that you actually have a component called Web Analytics in there. And that’s really the essence for a successful website and what really makes a great website.
So, hoped you like this. I enjoyed making it for you. These are 4 pillars. Download the PDF. Make sure you sign up for the webinar, and I’ll see you in a future segment. Jon out. Have a great day, evening or night. Almost forgot. Later!